Florence Danon Gayda (born Florence Lansang Danon; October 16, 1928), better known as Rosa Rosal, is a FAMAS award-winning Filipina film actress dubbed as the "original femme fatale of Philippine cinema." She is also known for her work with the Philippine Red Cross (formerly Philippine National Red Cross). For her humanitarian activities, she received the 1999 Ramon Magsaysay Award for Public Service, an award widely considered as Asia's Nobel Prize. She is the mother of TV host Toni Rose Gayda.