About: Ron Shachar

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Prof. Ron Shachar (Hebrew: רון שחר;born as Ron Schwartzman; born 17 December 1962; Tel Aviv, Israel) is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry (e.g., television and film) and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University.

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dbo:abstract	Prof. Ron Shachar (Hebrew: רון שחר;born as Ron Schwartzman; born 17 December 1962; Tel Aviv, Israel) is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry (e.g., television and film) and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University. (en)
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dbp:alt	Ron Shachar (en)
dbp:awards	Dick Wittink Award - Honorable Mention, 2008, International Journal of Research in Marketing - Best Article, 2020 (en)
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rdfs:comment	Prof. Ron Shachar (Hebrew: רון שחר;born as Ron Schwartzman; born 17 December 1962; Tel Aviv, Israel) is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry (e.g., television and film) and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University. (en)
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