About: Rich LeFurgy

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Rich LeFurgy (born c. 1956) is an American advertising consultant and investor. The founding chairman of the Interactive Advertising Bureau, he left a senior position at a Madison Avenue agency in 1995, becoming one of the first advertising executives to shift from traditional to digital media.Described as the "godfather of internet advertising standards," LeFurgy was central to the development and adoption of the standards which guide online advertising.

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  • Rich LeFurgy (born c. 1956) is an American advertising consultant and investor. The founding chairman of the Interactive Advertising Bureau, he left a senior position at a Madison Avenue agency in 1995, becoming one of the first advertising executives to shift from traditional to digital media.Described as the "godfather of internet advertising standards," LeFurgy was central to the development and adoption of the standards which guide online advertising. (en)
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  • 1978-01-01 (xsd:gYear)
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  • Advertising Age Interactive Hall of Fame (en)
  • IAB Lifetime Achievement Award (en)
  • ad:tech Industry Achievement Award (en)
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  • Hackensack, New Jersey (en)
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  • dbr:Ad:tech
  • Founding chairman Interactive Advertising Bureau, ex officio board member (en)
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  • Rich LeFurgy (en)
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  • American (en)
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  • 1978 (xsd:integer)
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  • Rich LeFurgy (born c. 1956) is an American advertising consultant and investor. The founding chairman of the Interactive Advertising Bureau, he left a senior position at a Madison Avenue agency in 1995, becoming one of the first advertising executives to shift from traditional to digital media.Described as the "godfather of internet advertising standards," LeFurgy was central to the development and adoption of the standards which guide online advertising. (en)
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  • Rich LeFurgy (en)
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  • Rich LeFurgy (en)
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