The Public Relations and Communications Association (PRCA) is a trade association for the public relations sector in the United Kingdom. The association lobbies on behalf of its member companies and also provides a forum for sharing information. It is the largest PR association in Europe, with more than 12,000 members including agencies, in-house communications teams and individual media professionals. The PRCA aims to raise standards in the PR and communications industry by sharing industry data, information, and best practices, as well as creating networking opportunities.
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