Pro Football Focus (also written as ProFootballFocus, and often referred to by its initials, PFF) is a sports analytics company that focuses on thorough analysis of the National Football League (NFL) and NCAA Division-I football in the United States. PFF produces 0–100 Player Grades and a range of advanced statistics for teams and players by watching, charting, and grading every player on every play in every game both at the NFL and FBS level.