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- A privacy seal is a type of trust seal or trustmark granted by third party providers for display on a company's website. Companies pay an annual fee (usually ranging from a few hundred to several thousand U.S. dollars) to have an image of the third party provider's seal pasted onto their homepage or privacy policy page. Users can oftentimes click on the seal and be redirected to the web assurance seal service's website which verifies the validity of the privacy seal. They are meant to act as a visual assurance for consumers that the website in question meets a certain standard of privacy. The idea of a privacy seal originates with its physical manifestation – companies have long sought seals of approval like Good Housekeeping to be placed on their tangible products in order to draw in customers who value "quality". While all web assurance seal services follow the guidelines set by the Federal Trade Commission, some providers may have additional requirements. Checks are then conducted on a regular or random basis to ensure compliance. Privacy seals can be applied to various types of e-commerce websites. Some seal providers even create a special privacy seal that is geared toward a certain product like mobile apps or accounting. There are many privacy compliance technology companies, most notably TRUSTArc (formerly TRUSTe), CPA Canada WebTrust, PwC Privacy and BBBOnline. The U.S. does not regulate e-commerce privacy as stringently as Europe or other countries in the world. With this in mind, U.S. companies have more freedom when it comes to disclosure notices and selling data to third parties for advertising purposes. American based privacy seal companies make a pivot toward the broader field of reliability assurance and complaint resolution in the European marketplace. Privacy seals also have a major presence in the accounting industry of Canada and in general e-commerce in Japan and South Korea. Privacy seals are meant to boost customers' perception of a company's website safety and regard for their privacy protection. Web assurance seal services also aid in online dispute resolution. A hot button public policy issue has been whether the U.S. government should regulate privacy in e-commerce. Past controversies and concerns have caused the need for privacy seals to come into question. (en)
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- A privacy seal is a type of trust seal or trustmark granted by third party providers for display on a company's website. Companies pay an annual fee (usually ranging from a few hundred to several thousand U.S. dollars) to have an image of the third party provider's seal pasted onto their homepage or privacy policy page. Users can oftentimes click on the seal and be redirected to the web assurance seal service's website which verifies the validity of the privacy seal. They are meant to act as a visual assurance for consumers that the website in question meets a certain standard of privacy. The idea of a privacy seal originates with its physical manifestation – companies have long sought seals of approval like Good Housekeeping to be placed on their tangible products in order to draw in cust (en)
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