The Privacy Sandbox is an initiative led by Google to create web standards for websites to access user information without compromising privacy. Its core purpose is to facilitate online advertising without the use of third-party cookies. The initiative includes Federated Learning of Cohorts as well as other proposed technologies, many of which have bird-themed names. It was announced in August 2019. The initiative has been described as anti-competitive and has generated an antitrust response. Privacy Sandbox will also be available on Android.
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