About: Polaroid Swinger

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The Polaroid Model 20 "Swinger" was a popular Land Camera produced by the Polaroid Corporation between July 1965 and 1970. At $19.95 (equivalent to US$172 in 2021) and weighing only 21 ounces, it was the first truly inexpensive instant camera, a fact that helped fuel its enormous popularity and made it one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its low price, stylish appearance, catchy Meet the Swinger jingle, as well as getting the camera into drugstores. In fact, it was so successful that it became Polaroid's best selling product at the time, and increased their share in the new camera market.

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  • The Polaroid Model 20 "Swinger" was a popular Land Camera produced by the Polaroid Corporation between July 1965 and 1970. At $19.95 (equivalent to US$172 in 2021) and weighing only 21 ounces, it was the first truly inexpensive instant camera, a fact that helped fuel its enormous popularity and made it one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its low price, stylish appearance, catchy Meet the Swinger jingle, as well as getting the camera into drugstores. In fact, it was so successful that it became Polaroid's best selling product at the time, and increased their share in the new camera market. (en)
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  • The Polaroid Model 20 "Swinger" was a popular Land Camera produced by the Polaroid Corporation between July 1965 and 1970. At $19.95 (equivalent to US$172 in 2021) and weighing only 21 ounces, it was the first truly inexpensive instant camera, a fact that helped fuel its enormous popularity and made it one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its low price, stylish appearance, catchy Meet the Swinger jingle, as well as getting the camera into drugstores. In fact, it was so successful that it became Polaroid's best selling product at the time, and increased their share in the new camera market. (en)
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  • Polaroid Swinger (en)
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