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- Pimp Juice is the brand name of the non-carbonated energy drink inspired by the Nelly song "Pimp Juice". Nelly also co-owns the drink. Produced by Fillmore Street Brewery, in St. Louis, Missouri USA, Pimp Juice is marketed as "Hip-Hop's #1 Energy Drink." Pimp Juice was one of the first celebrity driven energy drinks on the market, and an example of hip hop and pop stars using their appeal to younger audiences to market and sell non-music related products. The drink contains 100% of the recommended daily intake of vitamin C, B2, B3, B5, B6, and B12 as well as 7mg of taurine. The drink is intended to taste like apples and berries, and is commonly used as mixer in alcoholic drinks such as vodka and rum. Two follow-up drinks have been released, PJ Tight (a low-carb variant) and PJ Purple Label (flavored with grape and prickly pear). When released, Pimp Juice was a source of controversy after a number of community groups called for a national boycott of the product for glorifying and promoting a negative stereotype of African-American lifestyle. Pimp Juice is still sold online from an Australian site but consumers outside Australia are asked to send email and ask about availability. (en)
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- Fillmore Street Brewery (en)
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- Pimp Juice is the brand name of the non-carbonated energy drink inspired by the Nelly song "Pimp Juice". Nelly also co-owns the drink. Produced by Fillmore Street Brewery, in St. Louis, Missouri USA, Pimp Juice is marketed as "Hip-Hop's #1 Energy Drink." Pimp Juice was one of the first celebrity driven energy drinks on the market, and an example of hip hop and pop stars using their appeal to younger audiences to market and sell non-music related products. Pimp Juice is still sold online from an Australian site but consumers outside Australia are asked to send email and ask about availability. (en)
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