About: Pepsi Generation

An Entity of Type: single, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2021, this logo is still used on merchandising.

Property Value
dbo:abstract
  • The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2021, this logo is still used on merchandising. (en)
  • Pepsi Generation utgjorde temat för en reklamkampanj för Pepsi som startade 1963. Den uppmanade unga ("Come Alive! You're the Pepsi Generation!") och förde fram Pepsi som de ungas val gentemot Coca-Cola. Pepsi var drycken för de unga och de med ungdomliga åsikter med framtiden för sig. Den är ett tidigt exempel på hur livsstil knyts till en produkt (lifestyle marketing) och förde fram egenskaper hos konsumenterna snarare än produktens. (sv)
dbo:wikiPageID
  • 14390119 (xsd:integer)
dbo:wikiPageLength
  • 8099 (xsd:nonNegativeInteger)
dbo:wikiPageRevisionID
  • 1123157454 (xsd:integer)
dbo:wikiPageWikiLink
dbp:wikiPageUsesTemplate
dcterms:subject
gold:hypernym
rdf:type
rdfs:comment
  • The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2021, this logo is still used on merchandising. (en)
  • Pepsi Generation utgjorde temat för en reklamkampanj för Pepsi som startade 1963. Den uppmanade unga ("Come Alive! You're the Pepsi Generation!") och förde fram Pepsi som de ungas val gentemot Coca-Cola. Pepsi var drycken för de unga och de med ungdomliga åsikter med framtiden för sig. Den är ett tidigt exempel på hur livsstil knyts till en produkt (lifestyle marketing) och förde fram egenskaper hos konsumenterna snarare än produktens. (sv)
rdfs:label
  • Pepsi Generation (en)
  • Pepsi Generation (sv)
owl:sameAs
prov:wasDerivedFrom
foaf:isPrimaryTopicOf
is dbo:wikiPageWikiLink of
is foaf:primaryTopic of
Powered by OpenLink Virtuoso    This material is Open Knowledge     W3C Semantic Web Technology     This material is Open Knowledge    Valid XHTML + RDFa
This content was extracted from Wikipedia and is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License