Milkman's Matinee is an American radio disc jockey radio program that began on WNEW in New York City in 1935, with the concept later being adopted by other radio stations. The WNEW show was notable for being (at least in its era) the longest daily program on radio at five hours and for making WNEW the first radio station in the world to broadcast 24 hours a day. The program's novelty and impact were such that it received three pages of coverage in the October 23, 1939, issue of Life magazine.
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