Macpac Wilderness Equipment is a brand specialising in outdoor recreational equipment. It is best known for camping and travel equipment including backpacks, sleeping bags and technical clothing. Macpac was originally a New Zealand company, but is now owned by the Australian company Super Retail Group. Macpac was founded by Bruce McIntyre in 1973. Macpac currently has two e-commerce stores, 27 New Zealand and 17 Australian retail stores. Macpac's international distribution is through third party companies in Europe, United Kingdom, Japan and Chile.