Marvel Comics editor-in-chief Stan Lee was known for bestowing humorous nicknames on himself, as well as Marvel's other creators, members of the "Bullpen," and various staff members (i.e.., "Marveldom Assembled"). Later editors-in-chief like Roy Thomas and Archie Goodwin continued the tradition, until Jim Shooter discontinued the practice in the 1980s. It was re-established by Mark Gruenwald when he started editing "Bullpen Bulletins" in the late 1980s. The convention was inspired, at least in part, by a Hollywood tradition, where character actors in particular were given colorful nicknames to aid in their name recognition.