Let Simon Decide was an online decision-making system based on decision science that uses complex algorithms and a personality test to help people make decisions. It emerged about the same time that Hunch.com launched and the two websites are often compared together. Let Simon Decide was launched on February 21, 2009 and founded by former Mattel director Ricardo Solar, designers, writers, MBAs, analysts and decision making experts. The company is located in Redondo Beach, California. Let Simon Decide became available to the public on May 2, 2009 and is for sale in 2015.
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