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Lerappa ("Apparel" spelled backwards) is the private island that was commissioned by American Apparel in Second Life to emulate the company's real world stores in the real world. The store was designed by virtual content designer Aimee Weber and was completed and opened in Second Life on June 17 of 2006. American Apparel pulled out of Second Life's virtual arena and closed virtual shop in the fourth quarter of 2007.
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