About: John Chervokas

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John V. Chervokas (1936 – July 23, 2011) was an American advertising writer and executive. Chervokas created the Charmin's Mr. Whipple ad campaign, and wrote and coined the tagline, "Please don't squeeze the Charmin", which is used by the character in the television commercial.

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  • John V. Chervokas (1936 – July 23, 2011) was an American advertising writer and executive. Chervokas created the Charmin's Mr. Whipple ad campaign, and wrote and coined the tagline, "Please don't squeeze the Charmin", which is used by the character in the television commercial. (en)
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  • John V. Chervokas (1936 – July 23, 2011) was an American advertising writer and executive. Chervokas created the Charmin's Mr. Whipple ad campaign, and wrote and coined the tagline, "Please don't squeeze the Charmin", which is used by the character in the television commercial. (en)
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  • John Chervokas (en)
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