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- Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behaviour, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. (en)
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- 13325 (xsd:nonNegativeInteger)
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- Professor Jerry Wind (en)
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- (en)
- B Soc Sci, The Hebrew University, Jerusalem, 1961 (en)
- MA, Stanford University, 1963 (en)
- PhD, Stanford University, 1967 (en)
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- Editor-in-chief of the Journal of Marketing; research on organizational buying (en)
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- Professor, author, consultant (en)
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- Wharton Graduate School, University of Pennsylvania (en)
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- Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behaviour, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. (en)
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