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Jaguar (Russian: Ягуáр, transliterated as "yaguár") is an alcoholic energy drink commonly available in many post-Soviet countries. It is a carbonated ready-to-drink cocktail produced by I.B.B. Ltd. (London) since 2002. or by Happyland LLC (Moscow). In Ukraine, Jaguar beverage is produced as "Jaguaro". In 2009, Jaguar was described as one of the leading brands of the Russian ready to drink beverage market, with a share of 8%.

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  • Jaguar (Russian: Ягуáр, transliterated as "yaguár") is an alcoholic energy drink commonly available in many post-Soviet countries. It is a carbonated ready-to-drink cocktail produced by I.B.B. Ltd. (London) since 2002. or by Happyland LLC (Moscow). Jaguar is known as being extremely popular among young people, despite the fact that selling alcohol to minors is prohibited and has a reputation for being abused by gopniki delinquents. The manufacturer, however, claims beneficial qualities to Jaguar in its advertising by emphasizing the relatively low alcohol content of the Jaguar drink when compared with hard liquors, as well as the benefits of other ingredients including vitamins and stimulants (caffeine and taurine). In East Slavic languages, it is commonplace to "translate" the name and call the beverage with the following Russian spelling (ягуар) for "jaguar", similar to the animal. It is also often referred to as "Yaga" or even "Jaga", which led to the official "Yaga" edition of the drink. "Jaga Fest" was commemorated wby the release of limited edition "Jaga Fest" designs of "original" flavour drink cans. Other less common nicknames include words "yasha" (short for Yakov) or "yagel" (Russian: ягель, see lichen). In Ukraine, Jaguar beverage is produced as "Jaguaro". In 2009, Jaguar was described as one of the leading brands of the Russian ready to drink beverage market, with a share of 8%. In 2010, the alcohol content of Jaguar was reduced from 9% to 7% in order to meet new regulations regarding "beer and carbonated alcoholic produce". The 9% version is still being produced and marketed as "Jaguar Ultra", available only via import from IBB's factories. However, the Russian site features an "Ultra Light" version, which has 7.2% alcohol content. Alcohol-free versions of Jaguar drink, which use PETE bottles instead of aluminum bottles of same volume, have been reported to exist since April 2014. According to info from Jaguar-energy.ru, since 2015, the design of Jaguar beverage cans bears the slogan "cила cвободы", which may be translated both as "power of freedom" and "strength of freedom". (en)
  • Jaguar är en uppiggande alkoläsk som säljs i Ryssland och vissa f.d. sovjetstater. Fram till 2010 såldes drycken med 9% alkoholstyrka (volym), men därefter 5,5 eller (i Ukraina, under namnet Jaguaro) 7 %. Drycken produceas av ett företag som kallas Happyland, men rättigheter till tillverkning och försäljning äger det brittiska "Brittish Brewing Company IBB Ltd". Drycken är populär bland barn trots att den endast (i teorin) säljs till personer över 18 år. Drycken har anklagats för att leda till missbruk, speciellt bland så kallade . Drycken är söt och har smak av bland annat mate och malt. (sv)
  • «Jaguar» (с англ. — «Ягуáр», сленг. «Я́га») — слабоалкогольный газированный энергетический напиток с содержанием (по объёму) этилового спирта 7 % (ранее выпускался также с 9 % и 5,5 %). Выпускается в России с 2003 года компанией Happyland. Исключительные права на производство и реализацию принадлежат зарегистрированной в Великобритании компании «IBB Ltd.». (ru)
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  • Jaguar är en uppiggande alkoläsk som säljs i Ryssland och vissa f.d. sovjetstater. Fram till 2010 såldes drycken med 9% alkoholstyrka (volym), men därefter 5,5 eller (i Ukraina, under namnet Jaguaro) 7 %. Drycken produceas av ett företag som kallas Happyland, men rättigheter till tillverkning och försäljning äger det brittiska "Brittish Brewing Company IBB Ltd". Drycken är populär bland barn trots att den endast (i teorin) säljs till personer över 18 år. Drycken har anklagats för att leda till missbruk, speciellt bland så kallade . Drycken är söt och har smak av bland annat mate och malt. (sv)
  • «Jaguar» (с англ. — «Ягуáр», сленг. «Я́га») — слабоалкогольный газированный энергетический напиток с содержанием (по объёму) этилового спирта 7 % (ранее выпускался также с 9 % и 5,5 %). Выпускается в России с 2003 года компанией Happyland. Исключительные права на производство и реализацию принадлежат зарегистрированной в Великобритании компании «IBB Ltd.». (ru)
  • Jaguar (Russian: Ягуáр, transliterated as "yaguár") is an alcoholic energy drink commonly available in many post-Soviet countries. It is a carbonated ready-to-drink cocktail produced by I.B.B. Ltd. (London) since 2002. or by Happyland LLC (Moscow). In Ukraine, Jaguar beverage is produced as "Jaguaro". In 2009, Jaguar was described as one of the leading brands of the Russian ready to drink beverage market, with a share of 8%. (en)
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  • Jaguar (beverage) (en)
  • Jaguar (напиток) (ru)
  • Jaguar (dryck) (sv)
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