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Invivo Wines is a New Zealand wine company, currently based in the historic Te Kauwhata winery south of Auckland. It produces wine in partnership with TV celebrities Graham Norton and Sarah Jessica Parker, and aims to appeal to casual wine drinkers by avoiding the sort of marketing its founders perceive is too pompous or flowery. Invivo wines have won several awards and trophies in various international wine competitions, and its unorthodox approach to fund-raising and marketing won it the 2009 New Zealand Innovation in Wine Marketing Trophy, as well as two trophies for their Invivo X, SJP global launch at the 2020 New Zealand Marketing Awards.
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