Iana Matei is a Romanian activist who founded Reaching Out Romania, an organization to seek out and rehabilitate victims of forced prostitution. Reaching Out Romania operates the House of Treasure, a shelter reserved explicitly for former victims of human trafficking. On January 20, 2010, Matei was named "European of the Year" by Reader's Digest. Iana Matei's book was first published in 2010 by OH! Editions in France under the title "A vendre, Mariana, 15 ans".