FurReal Friends (later FurReal in 2017) is a toy brand division of Hasbro, Tiger Electronics and Dreamright Toys created in 2002 focusing on robotic pets. FurReal toys widely vary in style and size, depicting different domestic and wild animals as robotic toys ranging from large enough to be sat on to small enough to be held. Each FurReal robotic toy moves in some way. Two slogans were "They love you for real, FurReal Friends", and (for 2013) "My best friends are FurReal Friends".
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