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- Denise Kay Shull (born September 17, 1959, in Akron, Ohio) is a performance coach who uses neuroeconomics and modern psychoanalysis in her work with hedge funds and professional athletes. She is also the founder of The ReThink Group. Shull focuses on the positive contribution of feelings and emotion in high-pressure decisions. She is the author of Market Mind Games which explains how Wall Street traders act out Freudian transferences in reaction to market moves. Shull postulates that human perception contains fractal elements in the same manner as the fractal geometry of nature. (en)
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- Psychology of decision making in risk and humam performance (en)
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- Principal at The ReThink Group (en)
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- Denise Kay Shull (born September 17, 1959, in Akron, Ohio) is a performance coach who uses neuroeconomics and modern psychoanalysis in her work with hedge funds and professional athletes. She is also the founder of The ReThink Group. Shull focuses on the positive contribution of feelings and emotion in high-pressure decisions. She is the author of Market Mind Games which explains how Wall Street traders act out Freudian transferences in reaction to market moves. Shull postulates that human perception contains fractal elements in the same manner as the fractal geometry of nature. (en)
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