David Jamison Cain Jr. (January 1, 1926 – April 12, 2010) was a United States Postal Service employee known for coining the phrase "ZIP code" for the Zone Improvement Plan initiated by the Postal Service in 1963. He also helped develop the Postal Service mascot Mr. ZIP. He was instrumental in developing marketing campaigns in the 1960s to make the ZIP code the universal letter mailing paradigm in the United States.
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