Crossroads, renamed and known as Sobo Central, currently as Brand Factory is a shopping mall in Mahalaxmi, Mumbai. Opened in September 1999 by Piramal Holdings Ltd., a subsidiary of a major pharmaceutical group, it is India's second oldest mall management company, from Chennai's Spencer Plaza. The mall covers an area of 14,000 square metres (150,000 sq ft), spread over four buildings in the city centre.
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