Criticism of college and university rankings refers to movements which developed among faculty and administrators in institutions of higher education in the United States as well as in Canada. The arguments of those who criticize the U.S. News & World Report Best College Ranking are that it is not possible to come with a single number that characterizes university performance. Furthermore, ratings can be easily manipulated and include such subjective characteristics as the "reputation" determined by surveying university administrators such as chancellors or deans. Critics say rankings have incentivized institutions to encourage more unqualified students to apply (in order to increase selectivity) and are a better measure of the abilities students had when they arrived than what they learne
