About: Ball Bearing (advertisement)

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Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.

Property	Value
dbo:abstract	Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances. (en)
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dbp:agency	Team One (en)
dbp:bot	InternetArchiveBot (en)
dbp:caption	ES 300 on articulating frame (en)
dbp:client	dbr:Lexus
dbp:date	June 2019 (en)
dbp:director	Henry Sandbank (en)
dbp:fixAttempted	yes (en)
dbp:imageSize	250 (xsd:integer)
dbp:language	dbr:English_language
dbp:music	MachineHead (en)
dbp:name	Ball Bearing (en)
dbp:producer	Francesca Cohn (en)
dbp:product	dbr:Lexus_ES_300
dbp:productionCompany	Sandbank (en)
dbp:released	1992 (xsd:integer)
dbp:runtime	30.0
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dcterms:subject	dbc:Advertising_campaigns dbc:1990s_television_commercials dbc:American_television_commercials dbc:Lexus dbc:1992_works dbc:Rolling-element_bearings
gold:hypernym	dbr:Advertisement
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rdfs:comment	Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances. (en)
rdfs:label	Ball Bearing (advertisement) (en)
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