About: Back to Basics (campaign)

Back to Basics was a political campaign announced by British Prime Minister John Major at the Conservative Party conference of 1993 in Blackpool. Though it was intended as a nostalgic appeal to traditional values such as "neighbourliness, decency, courtesy", the campaign was widely interpreted in the media as a campaign for socially conservative causes such as the traditional family. It became the subject of ridicule when a succession of Conservative politicians were caught up in scandals.