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- The fast-food restaurant chain Burger King was the first major fast food chain to introduce a grilled chicken sandwich to the marketplace, in 1990, six months before Wendy's and four years before McDonald's. Since then, Burger King, and its Australian franchise Hungry Jack's have offered a variety of grilled chicken sandwiches, as have Wendy's and McDonald's. Their first grilled chicken sandwich, the BK Broiler, was one of the most successful product introductions in the fast food industry ever. It was reformulated as the Chicken Whopper (1992), named after their Whopper Sandwich. That was replaced by the BK Baguette (2004), promoted as health-oriented, which was in turn replaced with the larger, meatier TenderGrill sandwich (2005), targeted to more sophisticated, adult customers, notably 24- to 36-year-old males. The company sells different variants in different markets, using white meat chicken breast in some regions while using dark meat chicken thighs in others. (en)
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| rdfs:comment
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- The fast-food restaurant chain Burger King was the first major fast food chain to introduce a grilled chicken sandwich to the marketplace, in 1990, six months before Wendy's and four years before McDonald's. Since then, Burger King, and its Australian franchise Hungry Jack's have offered a variety of grilled chicken sandwiches, as have Wendy's and McDonald's. The company sells different variants in different markets, using white meat chicken breast in some regions while using dark meat chicken thighs in others. (en)
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