Anine Bing is a women's fashion brand. The brand is based out of Los Angeles, California.The founder, Anine Bing, is also a blogger as well as a former model and singer. Anine Bing was launched in 2012 with headquarters in downtown Los Angeles. Born in Denmark of Danish/Brazilian ancestry, and growing up in Sweden, Bing has lived and worked in London, Stockholm, Los Angeles, Belgium, Hamburg, and Johannesburg. She began modeling at age 15.