About: American Principles Project

The American Principles Project (APP) is a populist conservative 501(c)(4) think tank founded in 2009 by Robert P. George, Jeff Bell, and Francis P. Cannon. It is chaired by Sean Fieler. It is led by Terry Schilling, the son of the late former U.S. Representative Bobby Schilling, who serves as the organization's president. It has led efforts opposing the Common Core standard and advocated for monetary reform by suggesting a return to the gold standard. APP has also focused much of its programatic efforts on opposing the teaching of critical race theory and gender ideology in public schools. The organization has an affiliated super PAC, the American Principles Project PAC, which spent nearly $4 million during the 2020 election cycle. APP often refers to itself as the "NRA for Families."