Adam Rita (born September 21, 1947) is a gridiron football coach & general manager, most notably in the Canadian Football League. He has served as the head coach of the Toronto Argonauts, Ottawa Rough Riders, and BC Lions and as general manager of the Lions and Argonauts. Since leaving the CFL in 2012, Rita has been coaching American football in Europe. Coaching the Bergamo Lions in the Italian Football League, Calanda Broncos in Switzerland, Prague Panthers in Czech, Berlin Adler Germany, Barcelona Dragons in Spain, in the newly formed European League of Football in 2021 and again the Bergamo Lions in 2022.