The 2010 FIFA World Cup is the 19th FIFA World Cup, the premier international association football tournament, being held in South Africa from 11 June to 11 July. It is the first time the finals of the tournament have been staged in an African host nation as South Africa were selected as hosts following a bidding in 2004. The impact of the event itself transcend those bound by its athletic aspect and appeal, and the socioeconomic aspects of the tournament are far reaching.