Mitre 10 is a major New Zealand chain of home improvement stores established in June 1974. It employs more than 3000 staff and functions as a co-operative, with over 80 stores run by 60 local owner-operators. It is an entirely separate company from the Australian Mitre 10 chain.

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  • Mitre 10 is a major New Zealand chain of home improvement stores established in June 1974. It employs more than 3000 staff and functions as a co-operative, with over 80 stores run by 60 local owner-operators. It is an entirely separate company from the Australian Mitre 10 chain. Marketing and advertising have been memorable and many New Zealanders can still sing slogans from 10 and 20 years past - from "Mitre 10, Mitre 10, We’re New Zealand’s biggest hardware men" in the 70s through the "Good on Ya Mitre 10 You’ve done it again" campaigns in the 80s, to "You’ll come out better off at Mitre 10" and the Mega Strongman’s "Big is Good" until recently. The brand is involved in many community projects, such as the Mitre 10 Takahē Rescue project, the New Zealander of the Year – Community of the year Award and the Neurological Foundation’s Annual Appeal, as well as individual projects supported by stores to help their local communities - and has done very well in the Readers Digest Trusted Brand survey (en)
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  • 31928805 (xsd:integer)
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  • 739371887 (xsd:integer)
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  • June 1974
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  • Retail and trade building supplies
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  • 300 (xsd:integer)
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  • Hardware
  • Timber
  • Paint
  • Housewares
  • Farm fencing products
  • Garden and Outdoor products
  • Hand and Power Tools
  • Kitchen and Bathroom
  • Retail/Trade Plumbing
  • Trade Electrical supplies
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  • Mitre 10 is a major New Zealand chain of home improvement stores established in June 1974. It employs more than 3000 staff and functions as a co-operative, with over 80 stores run by 60 local owner-operators. It is an entirely separate company from the Australian Mitre 10 chain. (en)
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  • Mitre 10 (New Zealand) (en)
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  • Mitre 10 New Zealand Limited (en)
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