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The Life, also known as We Are ODST, is a television and cinema advertisement launched in 2009 by Microsoft to promote the first-person shooter Halo 3: ODST in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company (MJZ). It was directed by Rupert Sanders, and post-production was conducted by . It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an "Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugel

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  • The Life (publicidade) (pt)
  • The Life (advertisement) (en)
  • 我們是ODST (zh)
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  • 《我們是ODST》（英語：We Are ODST）或稱作《The Life》，是一部微軟於2009年推出的美國電視廣告，由魯伯特·桑德司執導，主要用於第一人稱射擊遊戲《最後一戰3：ODST》的宣傳。該廣告主要圍繞於一名年輕的士兵，他在透過（ODST）的徵召和訓練後，身穿裝備並從外太空空降至戰場。《我們是ODST》由麥肯廣告旗下的子公司T.A.G.所創作，並由製片公司Morton/Jankel/Zander（MJZ）負責製作。該廣告於匈牙利布達佩斯拍攝，主要於當地外圍的煤礦場和廢棄工廠取景。《我們是ODST》於2009年9月7日在網上和各大媒體發行，並獲得了正面的評價，也使《最後一戰3：ODST》在推出的第一週成為了全球Xbox 360最暢銷的遊戲，且在發售的前幾週內賣出了超過250萬份。《我們是ODST》也贏得了廣告和娛樂界的許多榮譽，其中包括兩項、，以及廣告界最高榮譽坎城國際廣告節所頒發的多項榮譽。 (zh)
  • The Life, also known as We Are ODST, is a television and cinema advertisement launched in 2009 by Microsoft to promote the first-person shooter Halo 3: ODST in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company (MJZ). It was directed by Rupert Sanders, and post-production was conducted by . It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an "Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugel (en)
  • The Life, também conhecido como We Are ODST é uma publicidade de televisão e cinema lançada em 2009 pela Microsoft para promover o jogo de tiro em primeira pessoa Halo 3: ODST nos Estados Unidos. A peça de 150 segundos segue um jovem soldado através do alistamento, treinamento e batalha como um Orbital Drop Shock Trooper (ODST), análogo a um paraquedista que cai do espaço para um campo de batalha. The Life foi criado pela agência de publicidade T.A.G., um desdobramento da McCann Erickson. A produção do comercial em si foi feita pela produtora Morton/Jankel/Zander (MJZ). Foi dirigido por Rupert Sanders e a pós-produção conduzida pela Asylum. Foi filmado na Hungria, nos arredores de Budapeste em uma mina de carvão e fábricas abandonadas para dar à sequência uma estética de "Bloco do Leste". (pt)
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  • The Life (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Thelife.jpg
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