CityLife is a residential, commercial and business district situated a short distance from the old city centre of Milan, Italy; it has an area of 36.6 hectares (90 acres). It is a redevelopment project on the former grounds of Fiera Milano after its relocation to the nearby town of Rho. The development is being carried out by a company controlled by Generali Group after its winning offer of €523 million for the rights. The project was designed by famous architects such as Zaha Hadid, Arata Isozaki and Daniel Libeskind.