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Statements

Subject Item
dbr:Tag_(advertisement)
rdf:type
yago:Abstraction100002137 dbo:Person yago:Promotion107247071 yago:Message106598915 yago:Ad107248801 yago:Commercial107250034 yago:Communication100033020 yago:WikicatTelevisionCommercials
rdfs:label
Tag (advertisement)
rdfs:comment
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
foaf:homepage
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dbp:name
Tag
foaf:depiction
n20:Nike_Tag_advertisement.png
dcterms:subject
dbc:2001_works dbc:Nike_Inc._advertising dbc:2001_in_American_television dbc:American_television_commercials dbc:Wieden+Kennedy dbc:2000s_television_commercials dbc:Winners_of_the_Cannes_Lions_International_Advertising_Festival_Film_Grand_Prix
dbo:wikiPageID
28278405
dbo:wikiPageRevisionID
1091785972
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dbr:Niketown dbr:Mountain_(advertisement) dbr:Gorgeous_Enterprises dbr:Production_company dbr:PlayStation dbr:London_International_Awards dbr:Frank_Budgen_(director) dbr:Out-of-home_advertising dbr:Tom_Carty dbr:Guinness dbc:2001_works dbr:Snoop_Dogg dbr:Street_art dbr:McCann_Erickson dbr:Copywriting dbr:Advertising_agency dbr:Fox_Sports_(USA) dbr:YouTube dbr:Leonardo_DiCaprio dbr:Stella_Artois dbr:Sony dbr:New_Balance dbr:Campaign_(magazine) dbr:Target_audience dbr:Move_(advertisement) dbr:Champagne_(advertisement) dbc:American_television_commercials dbr:LeBron_James dbc:2001_in_American_television dbr:Video_game_console dbr:September_11_attacks dbr:Wastebin dbc:Wieden+Kennedy dbr:Wieden+Kennedy dbr:Advertising_Age dbr:Ontario dbr:9000_Shots dbr:Cannes_Lions_International_Advertising_Festival dbr:David_Kennedy_(advertising) dbr:Allen_Iverson dbr:Video_frame dbr:Tag_(game) dbr:R._Kelly dbr:Bet_on_Black dbr:.flv dbr:Microsoft dbc:2000s_television_commercials dbr:PBS dbr:2002_Winter_Olympics dbr:Adidas dbr:Market_share dbr:Working_title dbr:Hero's_Return dbr:Racing_(advertisement) dbr:Reebok dbr:Xbox_(console) dbr:Bay_(TTC) dbr:United_States dbr:Andy_Awards dbr:Second dbr:Hopscotch dbr:Volkswagen dbr:Art_director dbr:Tailgating_(advertisement) dbr:Labor_Day dbr:Subway_station dbr:Beware_of_Things_Made_in_October dbr:Shaderunner dbr:Revolving_door dbr:Take dbr:The_Guardian dbr:Lamp_(advertisement) dbr:Michael_Jordan dbr:Toronto dbr:Swoosh dbr:Play_(activity) dbr:Missy_Elliott dbr:Nike_Inc. dbr:Film_director dbr:The_Gunn_Report dbr:Hello_World_(advertisement) dbr:Vancouver dbr:Creative_director dbr:Sportswear_(activewear) dbr:Tobey_Maguire dbr:Dan_Wieden dbr:Television_advertisement dbr:Jeans dbc:Nike_Inc._advertising dbr:Clio_Awards dbr:16_mm_film dbr:Jadakiss dbr:Levi_Strauss_&_Co dbc:Winners_of_the_Cannes_Lions_International_Advertising_Festival_Film_Grand_Prix dbr:Odyssey_(advertisement) dbr:Nike,_Inc.
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dbo:thumbnail
n20:Nike_Tag_advertisement.png?width=300
dbp:agency
dbr:Wieden+Kennedy
dbp:caption
A frame from Tag in Bay subway station
dbp:client
dbr:Nike_Inc.
dbp:country
United States
dbp:director
dbr:Frank_Budgen_(director)
dbp:followedBy
Shaderunner
dbp:language
English
dbp:music
David Wittman
dbp:producer
Alicia Bernard
dbp:product
dbr:Sportswear_(activewear)
dbp:released
2001-08-01
dbp:runtime
90.0
dbp:title
dbr:Cannes_Lions_International_Advertising_Festival
dbp:website
n21:
dbp:years
2002
dbo:abstract
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario. The commercial premiered on American television on 25 June 2001, and ran until Labor Day (3 September). It was supported by three additional television and cinema commercials, titled Shaderunner, Tailgating, and Racing, which ran concurrently. There was also a significant offline campaign, comprising public events in the streets of major American cities, and invitation-only parties at Niketown stores attended by celebrities. Tag, and its associated campaign, were a huge critical success, garnering dozens of awards from the advertising and television industries, including the Grand Prix at the prestigious Cannes Lions International Advertising Festival. Tag was one of the ten most-awarded commercials of 2002, and its impact was such that in 2010 it was voted one of the top ten advertisements of the decade by Campaign magazine.
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