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Statements

Subject Item
dbr:Demographic_profile
rdf:type
yago:Demographic106022076 yago:Abstraction100002137 yago:PsychologicalFeature100023100 yago:Cognition100023271 yago:Information105816287 yago:Statistic106021499 yago:WikicatDemographics owl:Thing yago:Datum105816622
rdfs:label
Demographic profile
rdfs:comment
Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering
dcterms:subject
dbc:Marketing dbc:Demographics dbc:Marketing_strategy dbc:Market_segmentation dbc:Market_research
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187101
dbo:wikiPageRevisionID
1123509585
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dbr:Population_profiling dbr:Elderly dbr:Demographics_of_China dbr:Target_market dbr:Psychological_development dbr:Digital_footprint dbr:Demographic_analysis dbr:Human_sex_ratio dbc:Demographics dbr:Market_segmentation dbr:Geodemography dbc:Marketing_strategy dbr:Demographics_of_India dbc:Market_segmentation dbr:Industrial_espionage dbr:Mass_marketing dbc:Market_research dbr:Demography dbr:Population_pyramid dbr:Precision_marketing dbc:Marketing dbr:Psychographic dbr:Niche_market
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dbo:abstract
Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends. Trends such as, but not limited to: changes in total population and changes in the composition of the population over a period of time. These trends could promote change in services to a certain portion of the population, in people such as children, elderly, and the working-age population. They can be identified through surveys, in-store purchase information, census data, and so on. New ways are also in the works of collecting and using information for Demographic Profiling, Such approaches that have been used are, target-sampling, quota-sampling, and even door-to-door screening.
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