http://dbpedia.org/page/Category:Marketing

Property	Value
rdf:type	skos:Concept
rdfs:label	Marketing (en)
skos:broader	dbpedia:Category:Service_industries dbpedia:Category:Business dbpedia:Category:Business_economics
skos:prefLabel	Marketing (en)
skos:broader	dbpedia:Category:Advertising dbpedia:Category:Marketing_by_medium dbpedia:Category:Television_commercials dbpedia:Category:Marketing_organizations dbpedia:Category:Marketing_terminology dbpedia:Category:Promotion_and_marketing_communications dbpedia:Category:Public_relations dbpedia:Category:Branding dbpedia:Category:Viral_marketing dbpedia:Category:Consumer_goods dbpedia:Category:Billboards dbpedia:Category:Marketing_by_genre dbpedia:Category:Brands dbpedia:Category:Franchises dbpedia:Category:Sales_occupations dbpedia:Category:Election_campaigning dbpedia:Category:Consumer_behaviour dbpedia:Category:Internet_advertising_and_promotion dbpedia:Category:Manufactured_goods dbpedia:Category:Country_of_origin dbpedia:Category:Customer_relationship_management_software dbpedia:Category:Sales dbpedia:Category:Genericized_trademarks dbpedia:Category:Goods dbpedia:Category:Marketing_techniques dbpedia:Category:Market_research dbpedia:Category:Marketing_books dbpedia:Category:Research_and_development dbpedia:Category:Marketing_boards dbpedia:Category:Marketing_strategies_and_paradigms dbpedia:Category:Marketing_theorists dbpedia:Category:Personal_selling dbpedia:Category:Retailers%27_cooperatives dbpedia:Category:Video_game_marketing
skos:subject	dbpedia:ACNielsen dbpedia:AStore dbpedia:Accreditation_in_Public_Relations dbpedia:Aberdeen_Group dbpedia:Academically_priced_software dbpedia:Adgooroo dbpedia:Advertiser_funded_programming dbpedia:Advertising_media_selection dbpedia:Advertising dbpedia:After-market_%28general%29 dbpedia:Ameritest dbpedia:All_commodity_volume dbpedia:American_Marketing_Association dbpedia:Athena_Wissenschaftsmarketing dbpedia:Aspirational_brand dbpedia:Audience_development_agencies dbpedia:Audience_screen dbpedia:Australian_Journal_of_Management dbpedia:Automated_telephone_survey dbpedia:Bitcom dbpedia:Blitz_QFD dbpedia:Blind_taste_test dbpedia:Book_packaging dbpedia:Borderless_selling dbpedia:Brand_orientation dbpedia:Branded_entertainment dbpedia:Brand_equity dbpedia:Brand_story dbpedia:Break_even_analysis dbpedia:Bricks_and_clicks dbpedia:Brand_piracy dbpedia:Branded_content dbpedia:Brochure dbpedia:Business-to-consumer dbpedia:Buy_one%2C_get_one_free dbpedia:Business-to-business dbpedia:Business-to-government dbpedia:Business_stature dbpedia:Buyer_decision_processes dbpedia:Buying_center dbpedia:Cannibalization dbpedia:Category_management dbpedia:Channel_conflict dbpedia:Checkoff dbpedia:Chris_Houchens dbpedia:Christmas_and_holiday_season dbpedia:Cola_wars dbpedia:Cluster_analysis_%28in_marketing%29 dbpedia:Co-marketing dbpedia:Commercial_planning dbpedia:Commercial_signage dbpedia:Commodification dbpedia:Collegiate_Licensing_Company dbpedia:Competitor_indexing dbpedia:Complex_sales dbpedia:Concept_testing dbpedia:Commercialization dbpedia:Commodity_chain dbpedia:Consumarchy dbpedia:Consumer-to-business dbpedia:Conjoint_analysis_%28in_marketing%29 dbpedia:Consumer dbpedia:Consumer_behaviour dbpedia:Context_analysis dbpedia:Convenience_store dbpedia:Consumer_privacy dbpedia:Conversion_Model dbpedia:Cost-plus_pricing_with_elasticity_considerations dbpedia:Contribution_margin-based_pricing dbpedia:Cosmeceutical dbpedia:Country_of_origin dbpedia:Corporate_identity dbpedia:Coupon dbpedia:Cross_tabulation dbpedia:Cumulative_prospect_theory dbpedia:Customer_acquisition_management dbpedia:Customer_relationship_management dbpedia:Customer_equity dbpedia:Customer_lifetime_value dbpedia:Customer_value_proposition dbpedia:Customer_analytics dbpedia:Customer_franchise dbpedia:Customer_perceived_value dbpedia:Customer_satisfaction_dimensions dbpedia:Cyberdoc dbpedia:Davie-Brown_Index_%28DBI%29 dbpedia:Decision_Analyst_%28company%29 dbpedia:DefCom_Australia dbpedia:Department_store dbpedia:Demonstrator_model dbpedia:Discount dbpedia:Discount_store dbpedia:Discounts_and_allowances dbpedia:Digital_strategy dbpedia:Diffusion_%28business%29 dbpedia:Diffusion_of_innovations dbpedia:Digital_native dbpedia:Disruptive_technology dbpedia:Distribution_%28business%29 dbpedia:Diversification_%28marketing_strategy%29 dbpedia:Don_E._Schultz dbpedia:E-Detailing dbpedia:Edward_F._Boyd dbpedia:Efficient_Consumer_Response dbpedia:Electronic_commerce dbpedia:Electronic_money dbpedia:Electronic_retailing_self-regulation_program dbpedia:End-to-end dbpedia:Engagement_marketing dbpedia:Enterprise_relationship_management dbpedia:Enterprise_marketing_management dbpedia:Equivalization dbpedia:Ethical_Consumer dbpedia:Exploratory_research dbpedia:European_Sponsorship_Association dbpedia:Evolution_of_marketing dbpedia:Fast_moving_consumer_goods dbpedia:Factor_analysis dbpedia:Fan_loyalty dbpedia:Fathom%2C_Hartford%2C_CT dbpedia:Field_research dbpedia:Flat_Eric dbpedia:Food_marketing dbpedia:Focus_group dbpedia:Franchising dbpedia:Format_war dbpedia:Fountain_Fresh_International dbpedia:Franchise_fee dbpedia:Frank_Bass dbpedia:Free_trading_platform dbpedia:Frenemy dbpedia:Free_Comic_Book_Day dbpedia:Frugging dbpedia:G._E._multi_factoral_analysis dbpedia:Gambling_advertising dbpedia:Geo_%28marketing%29 dbpedia:Gatefold dbpedia:Geographical_pricing dbpedia:Genericized_trademark dbpedia:Google_Advertising_Professional dbpedia:Golden_sample dbpedia:Green_market dbpedia:Grocery_store dbpedia:Growth-share_matrix dbpedia:Gruen_transfer dbpedia:Guerrilla_marketing_warfare_strategies dbpedia:Grey_market dbpedia:Haven_Institute dbpedia:Helicopter_banner dbpedia:High_Point_Market dbpedia:Horeca dbpedia:Horizontal_integration dbpedia:Hotbed dbpedia:Hype_cycle dbpedia:Hypermarket dbpedia:Impulse_purchase dbpedia:In-game_advertising dbpedia:Immersion_marketing dbpedia:Industrial_marketing dbpedia:Incentive_program dbpedia:InfoNU dbpedia:Innovation_marketing dbpedia:Innovative_media_research dbpedia:Institute_of_Customer_Service dbpedia:Intent_scale_translation dbpedia:Industry_or_market_research dbpedia:Interactive_marketing dbpedia:Internal_marketing dbpedia:Internet_entrepreneur dbpedia:Inventory dbpedia:Jagdish_Sheth dbpedia:Jobbing_house dbpedia:Joint_product_pricing dbpedia:Kano_model dbpedia:Kelman%27s_source_characteristics dbpedia:Keyword_Research dbpedia:LOVOS dbpedia:Landing_page dbpedia:Law_of_primacy_in_persuasion dbpedia:Linear_discriminant_analysis dbpedia:Lifestyle_brand dbpedia:Lifetime_value dbpedia:Lightbox_%28advertising%29 dbpedia:Lingerie_party dbpedia:List_broker dbpedia:List_of_marketing_topics dbpedia:List_of_basic_marketing_topics dbpedia:List_of_pop-up_blocking_software dbpedia:Logit_analysis_in_marketing dbpedia:Loyalty_program dbpedia:Macromarketing dbpedia:Mail_order dbpedia:Main_Street dbpedia:Mandatory_labelling dbpedia:Manifest_Limited dbpedia:Marchitecture dbpedia:Market_environment dbpedia:Market_sector dbpedia:Market_share dbpedia:Marketeer dbpedia:Marketing_%26_Non-Profit_Organizations dbpedia:Marketing_communications_planning_framework dbpedia:Marketing_mix dbpedia:Marketing_resource_management dbpedia:Marque dbpedia:Marketing-mix_models dbpedia:Marketing_Automation dbpedia:Marketing_in_schools dbpedia:Marketing_management dbpedia:Marketing_mix_modeling dbpedia:Marketing_warfare_strategies dbpedia:Marketspace dbpedia:Mass_marketing dbpedia:Market_Intelligence dbpedia:Market_opportunity dbpedia:Market_segment dbpedia:Market_share_analysis dbpedia:Marketing dbpedia:Marketing_channel dbpedia:Marketing_communications dbpedia:Marketing_effectiveness dbpedia:Marketing_mix_for_product_software dbpedia:Marketing_operations_management dbpedia:Marketing_plan dbpedia:Marketing_research_mix dbpedia:Marketing_strategies_for_product_software dbpedia:Markup_%28business%29 dbpedia:Mass_affluent dbpedia:Mass_customization dbpedia:Masstige dbpedia:MaxDiff dbpedia:McKenzie_River_Corporation dbpedia:Medical_science_liaison dbpedia:Merchandise_Mart dbpedia:Microbroadcasting dbpedia:Micropayment dbpedia:Mind_share dbpedia:Montgomery_Ward_%26_Co._Catalog_House dbpedia:Mobile_Marketing dbpedia:Multidimensional_scaling dbpedia:Mystery_shopping dbpedia:Narrowcasting dbpedia:Neuromarketing dbpedia:Net_idol dbpedia:Need dbpedia:Negative_option_billing dbpedia:Negotiation dbpedia:NeoEdge_Networks dbpedia:Niche_market dbpedia:Non-price_competition dbpedia:Nutraceutical dbpedia:Nutritional_rating_systems dbpedia:Object_Value dbpedia:Off_Madison_Ave dbpedia:Online_ethnography dbpedia:Opinion_Leader_Research_%28company%29 dbpedia:Organization_of_Search_Engine_Optimization_Professionals dbpedia:Osborne_effect dbpedia:PEST_analysis dbpedia:Packaging_and_labelling dbpedia:Party_plan dbpedia:Patronage_concentration dbpedia:Pay-per-call dbpedia:PaySafe dbpedia:Penetration_pricing dbpedia:Personal_financial_benefits_of_military_service dbpedia:Perceptual_mapping dbpedia:Personalized_marketing dbpedia:Pharmaceutical_marketing dbpedia:Pick_and_Pack dbpedia:Pink_pound dbpedia:Pick_%27n%27_mix dbpedia:Place_branding dbpedia:Planogram dbpedia:Piggyback_marketing dbpedia:Point_of_sale_display dbpedia:Point-Of-Entry_Marketing dbpedia:points-of-difference dbpedia:Porter_generic_strategies dbpedia:Positioning_%28marketing%29 dbpedia:Preadolescence dbpedia:Prescription_Drug_Marketing_Act dbpedia:Price_markdown dbpedia:Price_point dbpedia:Porter_5_forces_analysis dbpedia:Porter_hypothesis dbpedia:Preference-rank_translation dbpedia:Preference_elicitation dbpedia:Price_war dbpedia:Pricing dbpedia:Pricing_strategies dbpedia:Pre-order dbpedia:Predatory_pricing dbpedia:Preference_regression_%28in_marketing%29 dbpedia:Premium_pricing dbpedia:Presentation dbpedia:Price dbpedia:Price_discrimination dbpedia:Price_skimming dbpedia:Pricing_objectives