Saracen Cycles, known simply as "Saracen" is a bicycle brand sold in the United Kingdom, Europe and Asia. Originally based in Warwick, England, the company is best known for its range of mountain bikes. Started in 1983, Saracen was a market leader during the early 1990s. In 2009, the brand was acquired by Madison, a significant distributor of bicycles, parts and accessories which in turn is part of the H. Young group of companies. Madison, based in Stanmore, Middlesex, also owns the Genesis and Ridgeback cycle brands. The Saracen brand is now operated out of Madison premises in Milton Keynes.