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- Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response. (en)
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- 1912 (xsd:nonNegativeInteger)
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- Nirmalya Kumar and Jan-Benedict Steenkamp (en)
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- Private Label Strategy: How to Meet the Store Brand Challenge (en)
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- Harvard Business School Press (en)
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- Harvard Business School Press
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rdfs:comment
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- Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response. (en)
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- Private Label Strategy (en)
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- Private Label Strategy: How to Meet the Store Brand Challenge (en)
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