About: Private Label Strategy

An Entity of Type: book, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.

Property	Value
dbo:abstract	Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response. (en)
dbo:author	dbr:Jan-Benedict_Steenkamp dbr:Nirmalya_Kumar
dbo:isbn	978-1422101674
dbo:oclc	935513164
dbo:thumbnail	wiki-commons:Special:FilePath/Private_Label_Strategy.jpg?width=300
dbo:wikiPageExternalLink	https://web.archive.org/web/20160423200232/https:/hbr.org/product/private-label-strategy-how-to-meet-the-store-brand-challenge/1673-HBK-ENG
dbo:wikiPageID	50191300 (xsd:integer)
dbo:wikiPageLength	1912 (xsd:nonNegativeInteger)
dbo:wikiPageRevisionID	1020814704 (xsd:integer)
dbo:wikiPageWikiLink	dbr:Jan-Benedict_Steenkamp dbr:Jan_Benedict_Steenkamp dbc:2007_non-fiction_books dbc:Business_books dbc:Branding_terminology dbc:Marketing_books dbc:Product_management dbc:Brand_management dbr:Nirmalya_Kumar dbc:Types_of_branding dbc:Store_brands
dbp:author	Nirmalya Kumar and Jan-Benedict Steenkamp (en)
dbp:isbn	978 (xsd:integer)
dbp:language	English (en)
dbp:name	Private Label Strategy: How to Meet the Store Brand Challenge (en)
dbp:oclc	935513164 (xsd:integer)
dbp:pubDate	2007 (xsd:integer)
dbp:publisher	Harvard Business School Press (en)
dbp:subject	economics (en)
dbp:wikiPageUsesTemplate	dbt:Business-book-stub dbt:Infobox_book dbt:One_source dbt:Reflist dbt:Short_description
dc:publisher	Harvard Business School Press
dcterms:subject	dbc:2007_non-fiction_books dbc:Business_books dbc:Branding_terminology dbc:Marketing_books dbc:Product_management dbc:Brand_management dbc:Types_of_branding dbc:Store_brands
rdf:type	owl:Thing bibo:Book schema:Book schema:CreativeWork dbo:Work wikidata:Q234460 wikidata:Q386724 wikidata:Q571 dbo:Book dbo:WrittenWork
rdfs:comment	Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response. (en)
rdfs:label	Private Label Strategy (en)
owl:sameAs	yago-res:Private Label Strategy wikidata:Private Label Strategy https://global.dbpedia.org/id/2Gbu4
prov:wasDerivedFrom	wikipedia-en:Private_Label_Strategy?oldid=1020814704&ns=0
foaf:depiction	wiki-commons:Special:FilePath/Private_Label_Strategy.jpg
foaf:isPrimaryTopicOf	wikipedia-en:Private_Label_Strategy
foaf:name	Private Label Strategy: How to Meet the Store Brand Challenge (en)
is dbo:wikiPageRedirects of	dbr:Private_Label_Strategy:_How_to_Meet_the_Store_Brand_Challenge
is dbo:wikiPageWikiLink of	dbr:Jan-Benedict_Steenkamp dbr:Nirmalya_Kumar dbr:Outline_of_marketing dbr:Private_Label_Strategy:_How_to_Meet_the_Store_Brand_Challenge
is foaf:primaryTopic of	wikipedia-en:Private_Label_Strategy