Paracadute is a record company owned by OK Go. OK Go left their previous record company, EMI, because of a disagreement between the band and the label. OK Go reissued their album, Of the Blue Colour of the Sky, with Paracadute taking care of the promotion and distribution of the album reissues. OK Go's lead singer, Damian Kulash, announced the new label in a video posted to the band's YouTube channel. In addition to OK Go's music, Paracadute has released projects by Lavender Diamond, , and a smart phone app called "Say The Same Thing."