HyMag (formerly the Hyman Archive) is a British archive of popular publications based in London. The archive was established by James Hyman, who for over 30 years has been collecting magazines, pamphlets, newsletters, brochures, ephemera and other printed material. The theme of Hyman's collecting is 'popular culture in print'. Originally, he began collecting to assist his research at MTV Europe, where he was a script writer and programme producer. This was in a period where, according to Hyman, "magazines were the internet".
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