About: Dave the Chameleon

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Dave the Chameleon was the British Labour Party's advertising slogan, and the basis of their political campaign, for the 2006 local elections. The campaign attempted to portray the recently elected Conservative Party leader and Leader of the Opposition, David Cameron, as an ever-changing populist who will be whatever people want him to be. It was criticised as being a particularly negative form of campaigning, though some have disputed this. In particular, the BBC political editor Nick Robinson said "you say, the public hate negative advertising. To which I say – nonsense, poppycock and balderdash", adding that "they remember it when it's good".

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  • Dave the Chameleon was the British Labour Party's advertising slogan, and the basis of their political campaign, for the 2006 local elections. The campaign attempted to portray the recently elected Conservative Party leader and Leader of the Opposition, David Cameron, as an ever-changing populist who will be whatever people want him to be. It was criticised as being a particularly negative form of campaigning, though some have disputed this. In particular, the BBC political editor Nick Robinson said "you say, the public hate negative advertising. To which I say – nonsense, poppycock and balderdash", adding that "they remember it when it's good". In the event, Labour had a projected national share of the vote 13% behind the Conservatives. (en)
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  • Dave the Chameleon was the British Labour Party's advertising slogan, and the basis of their political campaign, for the 2006 local elections. The campaign attempted to portray the recently elected Conservative Party leader and Leader of the Opposition, David Cameron, as an ever-changing populist who will be whatever people want him to be. It was criticised as being a particularly negative form of campaigning, though some have disputed this. In particular, the BBC political editor Nick Robinson said "you say, the public hate negative advertising. To which I say – nonsense, poppycock and balderdash", adding that "they remember it when it's good". (en)
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  • Dave the Chameleon (en)
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