About: Creative disruption

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Creative disruption (disruption concept in a creative context) was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions.

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  • Creative disruption (disruption concept in a creative context) was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions. (en)
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  • Creative disruption (disruption concept in a creative context) was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions. (en)
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  • Creative disruption (en)
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