Club Universidad de Chile (Spanish pronunciation: [kluβ uniβeɾsiˈðað ðe ˈtʃile]) is a professional football club based in Santiago, Chile, that plays in the Primera División. Founded on 24 May 1927, Universidad de Chile is one of the most successful and popular football clubs in Chile, having won the league title 18 times. In the last 10 years, the team has been crowned champion six times, including their undefeated run to the 2011 Copa Sudamericana title.The team has been associated with the colour blue throughout its history, blue is present on the logo, which was officially adopted in 1943. The club rivalries are with Colo-Colo and Universidad Católica, with whom they regularly contest the Santiago derbies known as Clásicos.