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About: The NPD Group     Goto   Sponge   NotDistinct   Permalink

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The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. The NPD Group operates in 20 countries, across more than 20 industries. NPD also provides a service called VIP Voice that allows consumers to complete surveys about the products and services that they use.