The twelfth season of The Bachelorette, an American reality competition television series premiered on ABC on May 23, 2016, and concluded on August 1, 2016. The show featured Joelle "JoJo" Fletcher, a real estate developer from Dallas, Texas and former runner-up on the 20th season of The Bachelor, in the title role where she is courted by 26 men. Former pro quarterback Jordan Rodgers won the competition. Rodgers and Fletcher married on May 14, 2022.