Sooty is a British children's slapstick television series that has aired on CITV since September 2011. It is the fifth such incarnation of the series to feature the titular character Sooty, and the first since the last series ended in 2004, it is also the first since presenter Richard Cadell bought the licensing rights to the brand in 2008. This programme focuses on the storyline of the titular character, two of his puppet friends, and the presenter starting a new life running a holiday park known as Slater’s Holiday Park based at a British Costal resort.