ITVBe, stylized as itvBe, is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first announced on 12 February 2014 and launched on 8 October 2014. ITVBe broadcasts reality and unscripted shows, including US acquisitions such as The Real Housewives franchise, Million Dollar Listing New York and Botched; and original programming such as The Real Housewives of Cheshire, Dinner Date and The Only Way Is Essex.